At GameWeek, we are firm believers in the power of “look good, feel good, play good” - athletes respond with ownership and accountability when presented with a reflection of that commitment by the program. Make your athletes feel they are a vital part of something bigger and grander than themselves. Create a tradition that athletes want to be a part of year in, and year out. Let’s reward our athletes, those that pour their heart and souls into the religion of high school football.